Created by L.A. agency David&Goliath, this spot titled “Sir Lucky Pants” for the California Lottery’s SuperLotto Plus (SLP) game uses the three letter “SLP” abbreviation to highlight the endless possibilities that can be realized with lotto winnings.
In the :30 from the directing duo Los Perez of production house Caviar, we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.
Credits
Client California Lottery Agency David&Goliath, Los Angeles David Angelo, founder/chairman; Bobby Pearce, chief creative officer; Greg Buri, creative director; Joe Shaner, copywriter; Shaun Wright, art director; Katie Lambrecht, Dustin Oliver, sr. broadcast producers. Production Caviar Los Perez, directors; Alejandro Martinez, DP; Michael Sagol, Jasper Thomlinson, Kim Dellara, exec producers; Casey Wooden, head of production; Richard Weager, line producer. Editorial Spinach Edward Line, editor; Eddie Mikasa, assistant editor; Jonathan Carpio, exec producer; Patricia Gushikuma, Rachel Celotto, producers. Telecine Company 3 Dave Hussey, colorist. Post/VFX Method Studios Mark Renton, Flame artist; Robert Owens, exec producer; Julia Paskert, producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Mark Meyuhas, sound mixer/engineer; Susie Boyajan, producer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More