A rain-soaked cab ride through Manhattan and tough love speech highlights this regional NY area, client-direct spot for Nike’s new OBJ-AF1 shoe. 

A young, talented athlete with familiar bleached, spiked hair sits in the back of the cab one night, as native NY son/poet/actor Lemon Andersen plays cabbie while reciting a powerful NYC manifesto. Want to be remembered by sports fans in the world’s greatest city? “Your Hustle gotta be on even when you’re off duty,” Andersen said, looking into his rear-view mirror to see if the young man is listening. “You gotta give the kids on the corner a reason to hang your cleats from the traffic lights. ‘Cause when it’s all said and done, you can win here. You can break records, You can shine like a star. But they don’t crown stars here–only champions.”

This poetic cab ride has a noir feel and was directed by Travis Hanour of The Cavalry Productions.

Credits

Client Nike Noah Stanik, executive producer; David Frank, design director; Brian Craighill, brand director; Noah Wilson, brand manager; Jen Hartwell, project manager; Hayley Champoux, digital brand producer; Mike Lay, producer. Production The Cavalry Productions Travis Hanour, director; Pete Konzcal, DP; Tanya Cohen, Ross Grogan, exec producers; Pia-Louise Lauritsen, producer; Krysia Johnstone, production supervisor; Clemmy Little, assistant production supervisor; Russell Barnes, production designer; Ben Oshman key FX. Postproduction Monk Travis Hanour, editor; Emily Hanour, post producer; Kell James, assistant editor. Audio Lance Limbocker, final mix. Color Pinata Post George Costakis, colorist.

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