A rain-soaked cab ride through Manhattan and tough love speech highlights this regional NY area, client-direct spot for Nike’s new OBJ-AF1 shoe.
A young, talented athlete with familiar bleached, spiked hair sits in the back of the cab one night, as native NY son/poet/actor Lemon Andersen plays cabbie while reciting a powerful NYC manifesto. Want to be remembered by sports fans in the world’s greatest city? “Your Hustle gotta be on even when you’re off duty,” Andersen said, looking into his rear-view mirror to see if the young man is listening. “You gotta give the kids on the corner a reason to hang your cleats from the traffic lights. ‘Cause when it’s all said and done, you can win here. You can break records, You can shine like a star. But they don’t crown stars here–only champions.”
This poetic cab ride has a noir feel and was directed by Travis Hanour of The Cavalry Productions.
Credits
Client Nike Noah Stanik, executive producer; David Frank, design director; Brian Craighill, brand director; Noah Wilson, brand manager; Jen Hartwell, project manager; Hayley Champoux, digital brand producer; Mike Lay, producer. Production The Cavalry Productions Travis Hanour, director; Pete Konzcal, DP; Tanya Cohen, Ross Grogan, exec producers; Pia-Louise Lauritsen, producer; Krysia Johnstone, production supervisor; Clemmy Little, assistant production supervisor; Russell Barnes, production designer; Ben Oshman key FX. Postproduction Monk Travis Hanour, editor; Emily Hanour, post producer; Kell James, assistant editor. Audio Lance Limbocker, final mix. Color Pinata Post George Costakis, colorist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
