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    The Cavalry’s Travis Hanour Imparts Tough Poetic Love In Regional Nike Spot

    By SHOOTUpdated:No Comments5559 Views

    A rain-soaked cab ride through Manhattan and tough love speech highlights this regional NY area, client-direct spot for Nike’s new OBJ-AF1 shoe. 

    A young, talented athlete with familiar bleached, spiked hair sits in the back of the cab one night, as native NY son/poet/actor Lemon Andersen plays cabbie while reciting a powerful NYC manifesto. Want to be remembered by sports fans in the world’s greatest city? “Your Hustle gotta be on even when you’re off duty,” Andersen said, looking into his rear-view mirror to see if the young man is listening. “You gotta give the kids on the corner a reason to hang your cleats from the traffic lights. ‘Cause when it’s all said and done, you can win here. You can break records, You can shine like a star. But they don’t crown stars here–only champions.”

    This poetic cab ride has a noir feel and was directed by Travis Hanour of The Cavalry Productions.

    Credits

    Client Nike Noah Stanik, executive producer; David Frank, design director; Brian Craighill, brand director; Noah Wilson, brand manager; Jen Hartwell, project manager; Hayley Champoux, digital brand producer; Mike Lay, producer. Production The Cavalry Productions Travis Hanour, director; Pete Konzcal, DP; Tanya Cohen, Ross Grogan, exec producers; Pia-Louise Lauritsen, producer; Krysia Johnstone, production supervisor; Clemmy Little, assistant production supervisor; Russell Barnes, production designer; Ben Oshman key FX. Postproduction Monk Travis Hanour, editor; Emily Hanour, post producer; Kell James, assistant editor. Audio Lance Limbocker, final mix. Color Pinata Post George Costakis, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:NikeThe Cavalry ProductionsTravis Hanour



    The Best Work You May Never See: White Ribbon, Bensimon Byrne, Director Angie Bird Introduce Us To “My Friend, Max Hate”

    Thursday, January 30, 2025

    White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.

    “It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”

    Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.

    White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.

    The PSA was directed by Angie Bird via Toronto-based Westside Studio.

    Now in its 34th year, White Ribbon... Read More

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