Walter, the cat who acts like a dog, is back! He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures in this spot directed by Spencer Riviera of O Positive for agency Commonwealth//McCann.
With a two-inch lift and Goodyear® Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.
Client Chevy Silverado Agency Commonwealth//McCann Gary Pascoe, chief creative officer; Bob Guisgand, Duffy Patten, executive creative directors; Gary Golden, Gary Wise, creative directors; Mike Brooks, creative director, still & motion; Miya Petrovic, creative operations director; Paul Renusch, director of broadcast production; Kelly Balagna, Adam VanDyke, executive producers. Production O Positive Spencer Riviera, director; Marc Brill, exec producer; Brady Vant Haul, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Jane Hutchins, exec producer; Austin Hickman-Fain, cutting assistant. VFX The Mill Keith Sullivan, VFX supervisor; Mandy Harris, exec producer; Katharine Mulderry, producer. Sound Lime Studios Rohan Young, sound designer/mixer; Susie Boyajan, exec producer; Jeremy Nichols, audio mix assistant.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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