To promote curbside service in this age of the pandemic, The Martin Agency teamed with director Max Malkin of PRETTYBIRD on this ode to curbs.
The Martin Agency was drawn to Malkin’s talents, in this case the ability to bring an inanimate object to life–in this case, the often overlooked curb which is now having its moment. These rounded cement protuberances are more popular than ever–if business is happening, it’s happening curbside. So it’s time to celebrate the curb with this Malkin-directed spot aptly titled “Curbs.”
With contactless CarMax Curbside, customers can shop online, then complete the purchase with a socially distanced curbside pickup at CarMax or opt to have the vehicle delivered right to your own curb.
Also as part of the campaign, The Martin Agency has turned out social media videos in which CarMax highlights the ways we can “get out without getting out”–from neighborhood “safaris” to drive-in weddings.
Credits
Client CarMax Agency The Martin Agency, Richmond, Va. Jerry Hoak, executive creative director; Anne Marie Hite, group creative director; Lindsey King, creative director; Dustin Dodd, art director; Graham Unterberger, copywriter; Tasha Dean, SVP, head of integrated production; Tricia Hoover, executive producer; Lauren Galanides, producer; Cecelia Parrish, strategy director; Stuart Good, strategy planner. Production PRETTYBIRD Max Malkin, director; Ali Brown, president; Tracy Hauser, director of production; Matt Wersinger, producer. Editorial Friendshop! Ben Suenaga, partner/lead editor; David Bryen, assistant editor; Melissa Mapes, managing director; Adam Roe, sr. producer. Postproduction Superjoy Peter Charles, sr. Flame artist; Marissa Walker, Flame assistant; Katherine Leatherwood, sr. post producer; Brian Creech, head of production. Audio Post Rainmaker Isaac Whalen, producer; Jeff McManus, engineer/mixer. Color Company 3, NY Sofie Borup, colorist; Alexandra Lubrano, producer. Music Halo Music & Sound Peter Gannon, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
