The commercial begins with a series of people having homey and happy moments with a large egg. It goes on family vacations, and is carried along the beach by children, tags along for piano lessons, goes on car trips, splashes around in pools, and gets bedtime stories. After several of these playful family scenes, a narrator explains that "there is a better way to care for your nest egg, with objective financial advice by A.G. Edwards." In the concluding screen, an animated egg falls onto the A.G. Edwards logo and is cushioned by it.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Tom Camp, creative director/copywriter; Jason Smith, art director; Lisa Norman, producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, executive director; Deannie O’Neil, line producer. Shot on location in Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor (He has since joined Final Cut, Santa Monica); David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Digital Domain, Inc. Fred Raimondi, visual effects supervisor; Lisa Beroud, producer. Music: Mit Out Sound/M.O.S. Ren Klyce, composer; Misa Kageyama, executive producer. Audio: Lime Studios Loren Silber, mixer
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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