The commercial begins with a series of people having homey and happy moments with a large egg. It goes on family vacations, and is carried along the beach by children, tags along for piano lessons, goes on car trips, splashes around in pools, and gets bedtime stories. After several of these playful family scenes, a narrator explains that "there is a better way to care for your nest egg, with objective financial advice by A.G. Edwards." In the concluding screen, an animated egg falls onto the A.G. Edwards logo and is cushioned by it.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Tom Camp, creative director/copywriter; Jason Smith, art director; Lisa Norman, producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, executive director; Deannie O’Neil, line producer. Shot on location in Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor (He has since joined Final Cut, Santa Monica); David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Digital Domain, Inc. Fred Raimondi, visual effects supervisor; Lisa Beroud, producer. Music: Mit Out Sound/M.O.S. Ren Klyce, composer; Misa Kageyama, executive producer. Audio: Lime Studios Loren Silber, mixer
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
MySHOOT Profiles
Add A Comment