Nicolai Fuglsig of MJZ directed this spot which shows the lengths people will go in order to take special photographs. The at times comical vignettes are deftly accompanied by an inspired arrangement by Black Iris Music of the song “Beautiful Dreamer.” Agency is Grey New York.
Credits
Agency: Grey | New York Tor Myhren, chief creative officer; Ari Halper, Steve Krauss, executive creative directors; Stu Mair, Dave Cuccinello, creative directors; Topher Lorette, broadcast producer; Jen Pugliese, photography producer; Zach Pollakoff, music producer; Josh Rabinowitz, director of music. Production Company: MJZ Nicolai Fuglsig, director; Linus Sandgren, DP. Music: Black Iris Music Rob Barbato, arranger; Daron Hollowell, Jonathan Fuller, music creative directors; Jenny Hollowell, music exec producer; Amy Crilly, music producer; Rob Lowry, music assistant producer. Rachel Fannon of Only You, vocals (White Iris Records). Sound Design: henryboy Bill Chesley, sound designer. Audio: Heard City Keith Reynaud, mixer.
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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