A man tells a woman about this great movie he saw, The Emperor’s Journey. Immediately she envisions a Napoleon-like character. But she has to adjust what she pictures in her mind as the guy reveals more details๏ฟฝlike the film being set in Antarctica, with hundreds of emperors, and one of them being devoured by a giant seal. However her imagination cannot keep up with the last plot twist, which had the emperors mating for hours. As it turns out, The Emperor’s Journey also is known as The March of the Penguins๏ฟฝwhich leads to the slogan for cinema TV channel Canal+: “Movies are made to be seen.”
Agency: Euro RSCG Worldwide Pierre Riess, Luc Rouzier, copywriters; Romain Guillon, Eric Astorgue, art directors; David Green, Simon Chater Robinson, producers. Production Company: @radical.media @radical.media, Paris: The Glue Society, directors; Alexis Bensa, Guy Pechard, executive producers/producers; Adam Kimmel, DP. Editorial: @radical.media Yann Malcor, editor Postproduction: My Lounge,Media Lab, Paris Jane Jameaux, post producer; Didier Lefouest, freelance colorist, Visual Effects: @radical.media No Brain, a collective of graphic designers Audio: Capitaine Plouf, Paris Sebastien Cannas, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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