Production studio Fela and creative agency TAXI have created “Count Me In”–an inspiring and impactful film for Women’s History Month. Directed and edited by Kat Webber, the call to action for the Canadian Women’s Foundation (CWF) highlights its mission: for every woman, girl, and gender-diverse person to have the power, safety, support, and rights to thrive.
This public foundation is doing vital work, yet many Canadians are unaware of CWF’s scope. Enabling women to be leaders, building the next generation of leaders, and breaking free from violence, poverty, and housing and food insecurity are at the heart of the organization. This Women’s History Month, the film is igniting viewers to raise their voices and make actionable changes toward gender justice and equality by counting themselves in.
A symphony of female voices delivers the collective monologue, including notable women across Canada such as Fay Defazio Ebert, teen pro-skateboarder; Sarain Fox, activist; Hannah Sung, media veteran; Anna Bediones, digital creator; Maya Jardon, model; Abby Albino, non-profit founder; Emma Genesse, feminist influencer; and Jamie Pandit, a transgender content creator.
“This piece is a visual pledge,” said Webber. “A call to join the chorus of those who are dedicated to bringing about tangible change, to actively engage and count yourself in. The collage style interweaves powerful portraiture, direct address, and mixed media featuring home videos from our cast, creating a universal and personal portrait of the vast tapestry of women across Canada. It’s a celebration of the female force. The campaign is scored with an original song written for the project by Canadian singer/songwriter LOKRE and was created by women in all key roles in front of and behind the lens, which for me adds an extra layer of authenticity to the message. We invite you to count yourself into this movement and support the incredible work that the Canadian Women’s Foundation does in this country.”
Launching during Women’s History Month, “Count Me In” is a national movement to recruit and galvanize as many people in Canada as possible to join CWF.
