Twenty-four filmmakers from across Canada are helping raise funds for frontline health workers.
“Heartbeat of the Nation” is an 80 second film that captures the spirit of the cheers for healthcare workers from Canadian balconies. It tugs on the heartstrings and begs its viewers to continue their support by staying home and cheering on our heroes. The film was released on Friday (4/24) in partnership with CanadaHelps and Gore Mutual to draw attention to their COVID-19 Healthcare & Hospital Fund. Gore is matching donated funds up to $1 million dollars for this particular fund. They have contributed two million dollars in total for COVID relief.
The film was produced while adhering to physical distancing guidelines. Sixteen cinematographers from across Canada filmed their cities empty. Director, Ross Allen, communicated with the crew from concept to post-production through video conferencing.
Everyone involved in the project volunteered their time, skills, and equipment in order to help spread the message of thanks and support to our healthcare workers.
Credits
Client CanadaHelps, Gore Mutual Production Ross Allen, writer/director; Mack Stannard, producer; Jon Thomas, Mitchell Baxter, Jaryl Lim, Ben Cox, Cristobal Ruiz, Liam Higgins, Jonny Micay, Justin Black, Adrian Vieni, Daniel Everitt-Lock, Brian Hamilton, Shae Paterson, Halley Davies, Simon Jaynes, Oli Jobin, Matthew A MacDonald, cinematographers; Dane Armour, art direction; Andrew Chee, social strategist. Postproduction Ross Allen, editor; Matt Drake, sound design & mix; Sam Gilling, color grade. Original Music Blake Matthews
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
