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    CanadaHelps, Gore Mutual Tap Into “Heartbeat of the Nation” For Coronavirus Relief

    By SHOOTUpdated:No Comments2452 Views

    Twenty-four filmmakers from across Canada are helping raise funds for frontline health workers. 

    “Heartbeat of the Nation” is an 80 second film that captures the spirit of the cheers for healthcare workers from Canadian balconies. It tugs on the heartstrings and begs its viewers to continue their support by staying home and cheering on our heroes. 
    The film was released on Friday (4/24) in partnership with CanadaHelps and Gore Mutual to draw attention to their COVID-19 Healthcare & Hospital Fund. Gore is matching donated funds up to $1 million dollars for this particular fund. They have contributed two million dollars in total for COVID relief. 

    The film was produced while adhering to physical distancing guidelines. Sixteen cinematographers from across Canada filmed their cities empty. Director, Ross Allen, communicated with the crew from concept to post-production through video conferencing. 

    Everyone involved in the project volunteered their time, skills, and equipment in order to help spread the message of thanks and support to our healthcare workers.

    Credits

    Client CanadaHelps, Gore Mutual Production Ross Allen, writer/director; Mack Stannard, producer; Jon Thomas, Mitchell Baxter, Jaryl Lim, Ben Cox, Cristobal Ruiz, Liam Higgins, Jonny Micay, Justin Black, Adrian Vieni, Daniel Everitt-Lock, Brian Hamilton, Shae Paterson, Halley Davies, Simon Jaynes, Oli Jobin, Matthew A MacDonald, cinematographers; Dane Armour, art direction; Andrew Chee, social strategist. Postproduction Ross Allen, editor; Matt Drake, sound design & mix; Sam Gilling, color grade. Original Music Blake Matthews

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:CanadaHelpscoronavirusRoss Allen



    Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum

    Tuesday, January 28, 2025

    The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More

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