The latest BMW Films production celebrated its world premiere recently at the 76th Cannes Film Festival. Titled “The Calm,” the short offers audiences an enthralling dose of Hollywood action on board the new BMW i7 electric vehicle. Directed by Sam Hargrave, with Joseph Kosinski as an exec producer for production house RESET Content, the film stars Pom Klementieff and Uma Thurman. Jim Haygood of Union edited the seven-minute film, which was scored by composer Hans Zimmer.
This full-length version of “The Calm” can be seen on the BMW YouTube channel.
Credits
Client BMW /BMW Films Production RESET Content Sam Hargrave, director; Jeff Cronenweth, DP; Joseph Kosinski, Dave Morrison, Michael Garza, exec producers; Matt Wersinger, producer. (shoot locations: Croatia, Serbia and France) Editorial Union Editorial James Haygood, editor; Roman Petrov, assistant editor; Michael Raimondi, president/managing partner; Joss Ross, editorial exec producer. Telecine Company 3 Stefan Sonnenfeld, colorist; Blake Rice, exec producer. VFX Method Studios Aiste Akelaityte, VFX producer; Bennett Lieber, exec producer. Music Hans Zimmer, composer. Sound Design & Mix Lime Studios Michael Anastasi, sound designer; Adam Primack, mixer; Susie Boyajan, audio producer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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