The latest BMW Films production celebrated its world premiere recently at the 76th Cannes Film Festival. Titled “The Calm,” the short offers audiences an enthralling dose of Hollywood action on board the new BMW i7 electric vehicle. Directed by Sam Hargrave, with Joseph Kosinski as an exec producer for production house RESET Content, the film stars Pom Klementieff and Uma Thurman. Jim Haygood of Union edited the seven-minute film, which was scored by composer Hans Zimmer.
This full-length version of “The Calm” can be seen on the BMW YouTube channel.
Credits
Client BMW /BMW Films Production RESET Content Sam Hargrave, director; Jeff Cronenweth, DP; Joseph Kosinski, Dave Morrison, Michael Garza, exec producers; Matt Wersinger, producer. (shoot locations: Croatia, Serbia and France) Editorial Union Editorial James Haygood, editor; Roman Petrov, assistant editor; Michael Raimondi, president/managing partner; Joss Ross, editorial exec producer. Telecine Company 3 Stefan Sonnenfeld, colorist; Blake Rice, exec producer. VFX Method Studios Aiste Akelaityte, VFX producer; Bennett Lieber, exec producer. Music Hans Zimmer, composer. Sound Design & Mix Lime Studios Michael Anastasi, sound designer; Adam Primack, mixer; Susie Boyajan, audio producer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
