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    CALLEN Partners With Maserati To Unveil Trofeo Collection

    By SHOOTUpdated:No Comments3060 Views

    Created in partnership with Maserati, this film from Austin, Tex.-based ad agency CALLEN unveils the automaker’s Trofeo collection.

    CALLEN, production partners and the Maserati team collaborated on this international production shoot from virtual locations all over the world. 

    Maserati has expanded the Trofeo collection: the Levante is joined by Ghibli and Quattroporte. The Ghibli and Quattroporte Trofeo are the fastest Maserati sedans ever.

    “These are beautiful, powerful machines. In making this, we put emphasis on finding a practical expression of their power—a symbol of the finely engineered chaos these engines produce. It was an honor to work with such an incredible brand. It’s rare that you get the chance to work on a product that you had posters of on your childhood wall,” said CALLEN founder and chief creative officer Craig Allen.

    Mau Morgo directed the spot, which was produced by Object Animal + Blur.

    Credits

    Client Maserati Agency CALLEN, Austin, Tex. Craig Allen, chief creative officer/founder; Brandon Mugar, Reuben Hower, creative directors; Julianna Simon, head of strategy; Nick Sage, sr. freelance producer. Production Object Animal + Blur Mau Morgo, director; Albert Salas, DP; Aldo Guenther, producer; James Cunningham, exec producer. Editorial Marc Soria, editor; Sara Camacho Gutierrez, producer. VFX/Finishing The Mill Alex Candlish, creative director; Anastasia von Rahl, exec producer; Anita Emor, sr. producer. Sound Design/Mix Factory Studios Mark Hills, sound designer; Lou Allen, exec producer. Telecine The Mill Matt Osborne, colorist; Blake Rice, associate producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:CALLEN



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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