Directed by production house MJZ’s Craig Gillespie (known for film work including I, Tonya and Lars & The Real Girl, and commercials for brands including Nike, Apple, Call of Duty, Snickers), this campaign for Vistaprint created by Austin, Texas-based agency CALLEN centers on different small business owners who each experience what could be a disastrous moment for their companies. Each business owner, though, tackles the challenge with ease, with the help of Vistaprint.

In this spot, “Ready for Anything,” a yoga instructor sees a meteor make a flaming impression on her studio. Not to worry. She’s nimble enough to take marketing advantage–and so is Vistaprint with everything she needs in terms of fashioning a new brand identity.

Vistaprint’s marketing campaign is running in the U.S., U.K. and France on YouTube.

Credits

Client Vistaprint Agency CALLEN Craig Allen, founder, chief creative officer; David Hughes, managing director; Julianna Stimon, head of strategy; Kelly Marshall, brand director; Angela Dai, art director; Sam Carlson, copywriter; Matt Nail, Kyle Davis, Brandon Mugar, Reuben Hower, creative directors; Matt Mattingly, executive producer (Hone Production). Production MJZ Craig Gillespie, director; Emma Wilcockson, exe cproducer; Martha Davis, producer. Editorial Mackcut Gavin Cutler, editor; Gina Pagano, exec producer; Megan Heard, assistant editor; Marc Healy, sound design. Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Music Walker Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. VFX KEVIN Tim Davies, ECD/partner/lead artist; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG/CG lead; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Rob Winfield, Susanne Scharping, Tim Bird, Steve Cokonis, Steve Gibbons, Robert Murdock, Brad Scott, 2D team; Carl Harders, Nico Sugleris, Matt Longwell, Kerry Graham, Bryan Repka, Igor Stefanovic, CG team.

MySHOOT Profiles