Directed by production house MJZ’s Craig Gillespie (known for film work including I, Tonya and Lars & The Real Girl, and commercials for brands including Nike, Apple, Call of Duty, Snickers), this campaign for Vistaprint created by Austin, Texas-based agency CALLEN centers on different small business owners who each experience what could be a disastrous moment for their companies. Each business owner, though, tackles the challenge with ease, with the help of Vistaprint.
In this spot, “Ready for Anything,” a yoga instructor sees a meteor make a flaming impression on her studio. Not to worry. She’s nimble enough to take marketing advantage–and so is Vistaprint with everything she needs in terms of fashioning a new brand identity.
Vistaprint’s marketing campaign is running in the U.S., U.K. and France on YouTube.
CreditsClient Vistaprint Agency CALLEN Craig Allen, founder, chief creative officer; David Hughes, managing director; Julianna Stimon, head of strategy; Kelly Marshall, brand director; Angela Dai, art director; Sam Carlson, copywriter; Matt Nail, Kyle Davis, Brandon Mugar, Reuben Hower, creative directors; Matt Mattingly, executive producer (Hone Production). Production MJZ Craig Gillespie, director; Emma Wilcockson, exe cproducer; Martha Davis, producer. Editorial Mackcut Gavin Cutler, editor; Gina Pagano, exec producer; Megan Heard, assistant editor; Marc Healy, sound design. Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Music Walker Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. VFX KEVIN Tim Davies, ECD/partner/lead artist; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG/CG lead; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Rob Winfield, Susanne Scharping, Tim Bird, Steve Cokonis, Steve Gibbons, Robert Murdock, Brad Scott, 2D team; Carl Harders, Nico Sugleris, Matt Longwell, Kerry Graham, Bryan Repka, Igor Stefanovic, CG team.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More