This opening segment for a tongue-in-cheek rock opera featuring White Gold is the latest in Goodby, Silverstein & Partners’ campaign to build milk appeal in the teenage demographic. Director is Tom Kuntz of MJZ.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director; Paul Charney, associate creative/copywriter; Bryan Houlette, associate creative director/art director; Andrew Bancroft, copywriter/lyricist; Adrien Bindi, art director; Ashley Sferro, producer. Production Company: MJZ Tom Kuntz, director; Jeff Scuton, exec producer; Scott Kaplan, line producer; Bryan Newman, DP; Andy Reznick, production designer; Casey Storm, costume designer. Editorial: MacKenzie Cutler Gavin Cutler, Erik Laroi, editors. Visual Effects: Method Sean Faden, Andy Boyd, VFX supervisors; Gabby Gourrier, exec producer; Stephanie Gilar, VFX producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment