Milk does a contortionist good–that’s the message of this Spanish-language spot in which cow juice enhances drinkers’ muscle flexibility and coordination. We see a family of circus performing contortionist in everyday life. A mom ties her daughter’s shoes by literally bending backwards 180 degrees. Dad reads a newspaper by holding it with his feet. A daughter turns herself into a hula hoop. The parting rhetorical question: got milk?
Credits
Agency: Grupo Gallegos Favio Ucedo, Juan Oubina, creative directors; Francisco Puppio, copywriter; Andrews Munera, Guillermo Lucero, art directors; Carlis Barciela, producer. Production Company: Landia,Colibri Films Andy Fogwill, director; Juan Carlos Ferro, DP,John Ehrenfeld, executive producer Editorial: Module Zero Media Jaime Valdueza, editor Postproduction: Method Siggy Ferstl, colorist Visual Effects: KromA Bert Yukich, creative director/compositor; Bob Yukich, on-set visual effects supervisor; Andy Yukich, executive producer. Audio: Swing Musica Jorge Morales, Sebastian Consigli, audio post mixers
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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