An elderly man who works in a company mailroom heads home after work. We follow the quiet, good natured man as he gets on a bus for his commute. As we see signs of the holiday season all about town, our man remains alone, walking up to the stairs to his apartment. At his front door he finds a golden envelope containing California Lottery scratcher tickets, which brighten him and his evening. The tickets were given to him anonymously by a young neighbor across the hall. The Guard Brothers of Smuggler directed for David&Goliath.
Credits
Client California Lottery Agency David&Goliath, Los Angeles. David Angelo, chief creative officer; Colin Jeffery, executive creative director; Eron Broughton, creative director/art director; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planing director; Carol Lombard, manager of broadcast production; Karen Jean, sr, producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Michael Karney, Erica Tremblay, digital prdoucers; Brandon Yano, developer Production Smuggler, bicoastal; The Guard Brothers, directors; Joost Van Gelder, DP; Brian Carmody, managing partner/co-founder; Allison Kunzman, Carole Hughes, exec producers; Alexandra Lisee, line producer. Editorial Spinach. Lucas Eskin, editor (Courtesy of Beast LA); Ryan Dahlman, assistant editor (courtesy of Beast LA); Jonathan Carpio, post producer. Post
Company 3, Santa Monica. Sean Coleman, colorist; Matt Moran, color correction producer. Post Method Studios LA. Aaron Neitz, Smoke artist; Robert Owens, exec producer; Colin Clarry, Stephanie Allis, online producers. Music Human. Song Title: Suite Bergamasque – III. “Clair de Lune” Composer: Claude Debussy (1862 – 1918); Jonathan Sanford, exec producer. Sound Design
Barking Owl, West L.A.; Audio Post Margarita Mix Santa Monica. Nathan Dubin, mixer;
Genre:Family
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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