A hero Cadillac DTS glides fluidly around and through a performing drumline corps. The drumline’s synchronized movements and stirring percussive beat generate excitement and boundless energy for the introduction of the newly designed DTS.
Credits
Agency: Leo Burnett Tim Kostka, creative director/art director; Chris McCarthy, creative director/copywriter; Jennie Hochthanner, producer. Production Company: HSI Productions Paul Hunter, director; Darius Khondji, DP Editorial: STS Editorial Terry King, editor Music: HUM Jeff Koz, creative director; Jim Casella, composer; Debbi Landon, executive producer. Audio: Margarita Mix Jimmy Hite, mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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