A 90-second video of a drum-playing gorilla is being used to promote Cadbury Dairy Milk’s chocolate bar in the U.K. The gorilla plays his solo with the Phil Collins track, “In the Air Tonight,” which has a well known drum solo. The spot started on TV but is earmarked for the web where it can be posted to YouTube and shared virally.
Credits
Agency: Fallon | London Juan Cabral, director; Richard Flintham, creative director; Nicky Barnes, producer Production Company: Blink Matthew Fone, producer; Dan Bronks, dp Editorial: Final Cut Joe Guest, editor Postproduction: MPC (The Moving Picture Company) Graham Bird, producer; Mark Gethin, telecine; Tom Harding, vfx supervisor; Richard McKeand, Ann Krogstad, Martin Cook, Tom Cardo-Moreno, vfx team
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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