The future has never been so uncertain, prompting Burger King France to launch Whopper to the Future. It’s the first Whopper ever that you can send to yourself for the year 2030, to make sure at least one good thing will happen! Campaign is from Paris agency Buzzman.
Looking back on 2020, the first question that comes to our minds is: what’s next? 13th lockdown? Pay for oxygen? Alien invasion? Or even the obligation to wear swimming caps in the streets?! Burger King will give you a little hope for the future by providing you a comforting moment.
Thanks to the WHOPPER® to the Future, you can plan now to have a good time later, by reserving in advance one of the 100 000 free Whoppers. To do so, you just have to go on the Burger King app and choose when you want to receive this well deserved gift (between January 1st 2021 and December 31th 2030).
Then an e-mail with a QR code will be generated, to pick up your free Whopper in an immediate or late future!
This film promotes the future gift.
CreditsClient Burger King France Agency Buzzman, Paris Tristan Daltroff, creative director/copywriter; Louis Audard, creative director/art director; Vincent Tavernier, art director assistant; Vanessa Barbel, head of TV production; Assya Mediouni, TV producer; Julien Scaglione, head of social media. Production Mecanique Generale Sound Production Schmooze
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More