A man runs across the street to catch a bus in the rain. When he looks up to climb onto the bus, the view can see his face is very swollen and distorted. He looks like a monster. He grunts as he attempts to breath. As the man climbs onto the bus and walks down the aisle, other passengers move away from him and stare in horror. An old lady takes pity on him and hands him a packet of Theraflu Thin Strips. He immediately takes one. The bus stops and he climbs off a normal looking man. The commercial ends with the words “Theraflu Thin Strips. Good to be back” appearing on the bus’s wet windshield.
Credits
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Joe Pompeo, group creative director; Rob Lenois, senior copywriter; Rob Perillo, senior art director; Sheldon Levy senior VP/associate director of broadcast production. Production Company: Believe Media Albert Kodagolian, director/DP; Liz Silver, Luke Thornton and Gerard Cantor, executive producers; Chris Crawford, producer; Donna Bartek, production supervisor. Shot on location in Rio de Janeiro. Editorial: Cosmo Street Steve Bell, editor; Robert Hooman, assistant editor; Maura Woodward and Karen Hennegan, producers. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method,WCT Productions Toby Brockhurst and Matt Reilly, VFX artists; Gerald Zecker, assistant; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director.,Bill Terezakis, prosthetic designer/special effects makeup artist; Maureen Chan, Coner McCullagh, special effects makeup artists Sound Des
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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