A man runs across the street to catch a bus in the rain. When he looks up to climb onto the bus, the view can see his face is very swollen and distorted. He looks like a monster. He grunts as he attempts to breath. As the man climbs onto the bus and walks down the aisle, other passengers move away from him and stare in horror. An old lady takes pity on him and hands him a packet of Theraflu Thin Strips. He immediately takes one. The bus stops and he climbs off a normal looking man. The commercial ends with the words “Theraflu Thin Strips. Good to be back” appearing on the bus’s wet windshield.
Credits
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Joe Pompeo, group creative director; Rob Lenois, senior copywriter; Rob Perillo, senior art director; Sheldon Levy senior VP/associate director of broadcast production. Production Company: Believe Media Albert Kodagolian, director/DP; Liz Silver, Luke Thornton and Gerard Cantor, executive producers; Chris Crawford, producer; Donna Bartek, production supervisor. Shot on location in Rio de Janeiro. Editorial: Cosmo Street Steve Bell, editor; Robert Hooman, assistant editor; Maura Woodward and Karen Hennegan, producers. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method,WCT Productions Toby Brockhurst and Matt Reilly, VFX artists; Gerald Zecker, assistant; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director.,Bill Terezakis, prosthetic designer/special effects makeup artist; Maureen Chan, Coner McCullagh, special effects makeup artists Sound Des
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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