Men revolt against being subjected to chick food in this tongue-in-cheek declaration that they have the inalienable right to eat meat. And these carnivores crave the Texas Double Whopper at Burger King. They exercise their new found freedom to the tune of “I Am Man,” a testosterone-laced takeoff on the women’s lib anthem “I Am Woman.”
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief executive officer; Andrew Keller, executive creative director; Rob Reilly, VP/creative director; Bob Cianfrone, associate creative director/copywriter; James Dawson-Hollis, senior art director; Rupert Samuel, executive producer; Keith Rose, senior producer; Ayml Beltramo, producer; Bill Meadows, music producer. Production Company: Hungry Man, Inc Bryan Buckley, partner/director; Scott Henriksen, DP; Stephen Orent, managing partner/executive producer; Thomas Rossano, executive producer; Alex Mehedff, executive producer (Hungry Man, Rio de Janeiro); Caroline Gibney, head of production; JD Davison, line producer; Mino Jarjoura, production supervisor. Shot on location in Rio. Editorial: MacKenzie Cutler Gavin Cutler, editor; Erik Laroi, assistant editor; Melissa Miller, executive producer. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method Tom McCullough, VFX artist; Colleen Garvey, producer; Luis Ribei
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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