Men revolt against being subjected to chick food in this tongue-in-cheek declaration that they have the inalienable right to eat meat. And these carnivores crave the Texas Double Whopper at Burger King. They exercise their new found freedom to the tune of “I Am Man,” a testosterone-laced takeoff on the women’s lib anthem “I Am Woman.”
Credits
Agency: Crispin Porter + Bogusky Alex Bogusky, chief executive officer; Andrew Keller, executive creative director; Rob Reilly, VP/creative director; Bob Cianfrone, associate creative director/copywriter; James Dawson-Hollis, senior art director; Rupert Samuel, executive producer; Keith Rose, senior producer; Ayml Beltramo, producer; Bill Meadows, music producer. Production Company: Hungry Man, Inc Bryan Buckley, partner/director; Scott Henriksen, DP; Stephen Orent, managing partner/executive producer; Thomas Rossano, executive producer; Alex Mehedff, executive producer (Hungry Man, Rio de Janeiro); Caroline Gibney, head of production; JD Davison, line producer; Mino Jarjoura, production supervisor. Shot on location in Rio. Editorial: MacKenzie Cutler Gavin Cutler, editor; Erik Laroi, assistant editor; Melissa Miller, executive producer. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method Tom McCullough, VFX artist; Colleen Garvey, producer; Luis Ribei
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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