A man turns reptilian upon seeing a momentarily abandoned triple decker Whopper across the cafeteria. He slithers like a snake under the tables to stalk his beefy prey, unhinging his jar to devour it in one gulp.
Agency: Crispin Porter + Bogusky Bill Meadows, music producer Production Company: House of Usher Kinka Usher, director Music: Beacon Street Studios Andrew Feltenstein, John Nau, creative directors/composers; Adrea Lavezzoli, producer
Sound Design: Sound Lounge Rob DiFondi, sound designer Audio: Sound Lounge Rob DiFondi, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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