This spot initially plays like an ode to the old West rodeo. But the scenario takes an unusual twist. Instead of a bronco in the corral, it’s a buckin’ chicken that a would-be cowboy tries to ride. The piece turns out instead to be a tongue-in-cheek homage to Burger King’s chicken sandwich.
Credits
Agency: Crispin Porter + Bogusky Bill Meadows, music producer Production Company: Hungry Man, Inc Bryan Buckley, director Music: Beacon Street Studios John Nau, Andrew Feltenstein, composers Sound Design: Beacon Street Studios Brian Chapman, sound designer. Audio: POP Sound Peter Rincon, mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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