Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.
The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.
Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.
The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.