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    Burbridge, Cox Co-Direct “Not Too Sweet” For Oreo Thins, FCB Shanghai

    By SHOOTUpdated:No Comments4211 Views

    Directed by Solomon Burbridge and Joshua Cox of Design Lab, this hybrid live action/CG commercial titled “Not Too Sweet” for Oreo Thins out of FCB Shanghai shows a stylish girl exploring a lightly surreal town where everything she comes across is sweet but not too sweet. Produced for the Chinese market, the spot focuses on modern art direction, color theory and editorial style. The tone throughout is sophisticated and whimsical, but with an edge.

    “The environments and set pieces have a deliberate balance between realistic and graphic. This gives the commercial its unique look,” said Burbridge.
    Solomon Burbridge, Co-Director of Design Lab

    “Color was also very important to us on this project. The warm pink tones of the first half of the spot are in direct contrast to the blues and greens of the second half which helps guide the story,” added Cox.

    Credits

    Client Oreo Thins Agency FCB Shanghai Production Tribe/Bent Design Lab Derrick Huang, exec producer; Paul Diener, producer. Production Design Lab Solomon Burbridge, Joshua Cox, directors/design; Stef Kofman, lead TD; Galen Beals, Josh Look, 3D animation; Sarah DeFlaminis, Patrick Coan, Joshua Cox, 3D lighting artists; Stef Kofman, Patrick Coan, VFX; Paul DeSilva, lead composite; Orland Nutt, composite.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BENT Image LabDesign LabFCB ShanghaiJoshua CoxSolomon Burbridge



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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