Nashville-based agency BUNTIN partners with cleaning and restoration company SERVPRO to launch the second installment in the brand’s “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures. The comedic “Declassified” campaign’s two spots, “Squid” and “Dragon” directed by Brigg Bloomquist of Bob Industries, take a peek behind the curtain of some of the most extreme and heroic successes by the seasoned pros at SERVPRO, demonstrating their ability to handle anything. The new campaign features national broadcast TV, paid social media, online video (OTV) retargeting, and CTV.
This “Squid” commercial reflects how SERVPRO brought an aquarium back up to full speed after dealing with a giant squid on the loose.
CreditsClient SERVPRO Mike Stahl, chief marketing officer; Chad Lewis, VP marketing services. Agency BUNTIN Dave Damman, president & chief creative officer; Jonathan Maldonado, SVP, executive creative director; Frank Bertino, sr. copywriter/creative lead; Jayden Harmse, art director/creative lead; Danielle Keenan, VP, executive producer; Zack Gregory, content maker; Zack Owensby, digital producer. Production Company Bob Industries Brigg Bloomquist, director. Edit/Postproduction Optimus Angelo Valencia, editor. VFX Ryan Wood.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More