Nashville-based agency BUNTIN partners with cleaning and restoration company SERVPRO to launch the second installment in the brand’s “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures. The comedic “Declassified” campaign’s two spots, “Squid” and “Dragon” directed by Brigg Bloomquist of Bob Industries, take a peek behind the curtain of some of the most extreme and heroic successes by the seasoned pros at SERVPRO, demonstrating their ability to handle anything. The new campaign features national broadcast TV, paid social media, online video (OTV) retargeting, and CTV.
This “Squid” commercial reflects how SERVPRO brought an aquarium back up to full speed after dealing with a giant squid on the loose.
Credits
Client SERVPRO Mike Stahl, chief marketing officer; Chad Lewis, VP marketing services. Agency BUNTIN Dave Damman, president & chief creative officer; Jonathan Maldonado, SVP, executive creative director; Frank Bertino, sr. copywriter/creative lead; Jayden Harmse, art director/creative lead; Danielle Keenan, VP, executive producer; Zack Gregory, content maker; Zack Owensby, digital producer. Production Company Bob Industries Brigg Bloomquist, director. Edit/Postproduction Optimus Angelo Valencia, editor. VFX Ryan Wood.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
