Nashville-based agency BUNTIN partners with cleaning and restoration company SERVPRO to launch the second installment in the brand’s “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures. The comedic “Declassified” campaign’s two spots, “Squid” and “Dragon” directed by Brigg Bloomquist of Bob Industries, take a peek behind the curtain of some of the most extreme and heroic successes by the seasoned pros at SERVPRO, demonstrating their ability to handle anything. The new campaign features national broadcast TV, paid social media, online video (OTV) retargeting, and CTV.
This “Squid” commercial reflects how SERVPRO brought an aquarium back up to full speed after dealing with a giant squid on the loose.
CreditsClient SERVPRO Mike Stahl, chief marketing officer; Chad Lewis, VP marketing services. Agency BUNTIN Dave Damman, president & chief creative officer; Jonathan Maldonado, SVP, executive creative director; Frank Bertino, sr. copywriter/creative lead; Jayden Harmse, art director/creative lead; Danielle Keenan, VP, executive producer; Zack Gregory, content maker; Zack Owensby, digital producer. Production Company Bob Industries Brigg Bloomquist, director. Edit/Postproduction Optimus Angelo Valencia, editor. VFX Ryan Wood.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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