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    The Bully Project, Ad Council Team On Video To Tell Lexie’s Story

    By SHOOTUpdated:No Comments2162 Views

    Just over a year ago, a girl named Lexie posted a picture of herself holding a sign that read, “I got bullied for wearing glasses! Share if you’re against bullying! #StopBullying” She never could have guessed that, with the help of The Bully Project, over 4 million people would share her post and take a stand against bullying. 

    The Ad Council worked with The Bully Project to create this video that tells the story of Emily and the millions of people who shared her post and sent her messages of encouragement. The goal is to encourage parents to talk to their kids about how to get involved in stopping bullying, dovetailing nicely with the “Be More Than A Bystander” initiative.

    Credits

    Client The Ad Council/Bullying Prevention Agency The Bully Project Lee Hirsch, director & creative director; Sarah Foudy, producer; Dana Kupper, DP; Zak Piper, sound. Editorial Fluid John Piccolo, editor; Steve Ortega, assistant editor; Laura Relovsky, exec producer; Chris Davis, online. Graphics Scout Studios Music Asche & Spencer Audio Post Bronx Audio Eric Hoffman, mixer. Additional support provided by DDB and Spot Welders

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Lee HirschThe Ad CouncilThe Bully Project



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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