Just over a year ago, a girl named Lexie posted a picture of herself holding a sign that read, “I got bullied for wearing glasses! Share if you’re against bullying! #StopBullying” She never could have guessed that, with the help of The Bully Project, over 4 million people would share her post and take a stand against bullying.
The Ad Council worked with The Bully Project to create this video that tells the story of Emily and the millions of people who shared her post and sent her messages of encouragement. The goal is to encourage parents to talk to their kids about how to get involved in stopping bullying, dovetailing nicely with the “Be More Than A Bystander” initiative.
CreditsClient The Ad Council/Bullying Prevention Agency The Bully Project Lee Hirsch, director & creative director; Sarah Foudy, producer; Dana Kupper, DP; Zak Piper, sound. Editorial Fluid John Piccolo, editor; Steve Ortega, assistant editor; Laura Relovsky, exec producer; Chris Davis, online. Graphics Scout Studios Music Asche & Spencer Audio Post Bronx Audio Eric Hoffman, mixer. Additional support provided by DDB and Spot Welders
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More