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    Bullitt’s Anthony Leonardi III Directs Electrifying :90 for Lexus Tied to “Black Panther: Wakanda Forever” Via Walton Isaacson

    By SHOOTUpdated:No Comments2879 Views

    Lexus revealed its first electric vehicle, the RZ 450e, with blockbuster-level action in a campaign starring General Okoye (Danai Gurira) of Marvel Studios' Black Panther: Wakanda Forever and her all-female royal guard, the Dora Milaje. 

    Directed by Anthony Leonardi III of Bullitt for Walton Isaacson, this :90 titled “An Electric Future” culminates in an explosive car chase. Describing the campaign, Leonardi noted, “I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star, and I wanted viewers to feel like they are along for the ride.”

    Leonardi has a track record of helming spots tied to marvel Cinematic Universe properties (Tide/Dr. Strange, Old Spice/Thor).

    Credits

    Client Lexus and Marvel Studios Agency Walton Isaacson Aaron Walton, CEO/founder; Shauna Williams, VP, head of production; Elsa Rubalcava, producer; Ricardo Trejo, executive creative director; Diori Thomas, creative director/writer; Erika Saca, creative director; Andrea Loza, sr. art director; Carlos Rivas, product specialist; Marisa Truitt, associate producer. Production Bullitt Anthony Leonardi III, director; Hillary Rogers, managing director; Jenni Sprunger, executive producer; Nathaniel Greene,  producer. Editorial Whitehouse Post Production Josh Bodnar, editor; Lucia Villalta, producer. VFX Framestore  Eric Rosenfeld, VFX set supervisor; Sean Dollins, VFX set support; Andrew Romatz, CG supervisor; Scott Tinter, VFX sr. producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Antony Leonardi IIIBullittWalton Isaacson



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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