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    Bullitt’s Anthony Leonardi III Directs Electrifying :90 for Lexus Tied to “Black Panther: Wakanda Forever” Via Walton Isaacson

    By SHOOTUpdated:No Comments2834 Views

    Lexus revealed its first electric vehicle, the RZ 450e, with blockbuster-level action in a campaign starring General Okoye (Danai Gurira) of Marvel Studios' Black Panther: Wakanda Forever and her all-female royal guard, the Dora Milaje. 

    Directed by Anthony Leonardi III of Bullitt for Walton Isaacson, this :90 titled “An Electric Future” culminates in an explosive car chase. Describing the campaign, Leonardi noted, “I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star, and I wanted viewers to feel like they are along for the ride.”

    Leonardi has a track record of helming spots tied to marvel Cinematic Universe properties (Tide/Dr. Strange, Old Spice/Thor).

    Credits

    Client Lexus and Marvel Studios Agency Walton Isaacson Aaron Walton, CEO/founder; Shauna Williams, VP, head of production; Elsa Rubalcava, producer; Ricardo Trejo, executive creative director; Diori Thomas, creative director/writer; Erika Saca, creative director; Andrea Loza, sr. art director; Carlos Rivas, product specialist; Marisa Truitt, associate producer. Production Bullitt Anthony Leonardi III, director; Hillary Rogers, managing director; Jenni Sprunger, executive producer; Nathaniel Greene,  producer. Editorial Whitehouse Post Production Josh Bodnar, editor; Lucia Villalta, producer. VFX Framestore  Eric Rosenfeld, VFX set supervisor; Sean Dollins, VFX set support; Andrew Romatz, CG supervisor; Scott Tinter, VFX sr. producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Antony Leonardi IIIBullittWalton Isaacson



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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