The scene begins with an aerial view of a busy construction site. A close-up of the workers reveals a very tall and wide building, with construction workers walking up the sides with supplies, much like ants in an ant hill. The workers are using their Nextel walkie talkie phones to communicate because “Nextel helps groups get things done.” The final screen summarizes “Coast-to coast walkie-talkie, mobile credit card swipes and inventory management.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, creative director/art director; John Patroulis and Scott Kaplan, copywriters (Kaplan has since become an associate creative director at BBDO New York); Ozzie Spenningsby, director of broadcast production. Production Company: Smuggler StyleWar, director; Joe DeSalvo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production. Shot on location in Cape Town, South Africa. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, producer. Postproduction: The Mill New York Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, Jamie Scott, Dave Parker, Ian Plumb, Dirk Greene and Ben Turner, Flame artists; Tara DeMarco, Richard De Carteret and Anu Nagaraj, assistant Flame artists; Verity Grantham and Jo Arghiris, visual effects producers. Music: Fluid Judson Crane, composer; Da
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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