The scene begins with an aerial view of a busy construction site. A close-up of the workers reveals a very tall and wide building, with construction workers walking up the sides with supplies, much like ants in an ant hill. The workers are using their Nextel walkie talkie phones to communicate because “Nextel helps groups get things done.” The final screen summarizes “Coast-to coast walkie-talkie, mobile credit card swipes and inventory management.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, creative director/art director; John Patroulis and Scott Kaplan, copywriters (Kaplan has since become an associate creative director at BBDO New York); Ozzie Spenningsby, director of broadcast production. Production Company: Smuggler StyleWar, director; Joe DeSalvo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production. Shot on location in Cape Town, South Africa. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, producer. Postproduction: The Mill New York Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, Jamie Scott, Dave Parker, Ian Plumb, Dirk Greene and Ben Turner, Flame artists; Tara DeMarco, Richard De Carteret and Anu Nagaraj, assistant Flame artists; Verity Grantham and Jo Arghiris, visual effects producers. Music: Fluid Judson Crane, composer; Da
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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