The scene begins with an aerial view of a busy construction site. A close-up of the workers reveals a very tall and wide building, with construction workers walking up the sides with supplies, much like ants in an ant hill. The workers are using their Nextel walkie talkie phones to communicate because “Nextel helps groups get things done.” The final screen summarizes “Coast-to coast walkie-talkie, mobile credit card swipes and inventory management.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, creative director/art director; John Patroulis and Scott Kaplan, copywriters (Kaplan has since become an associate creative director at BBDO New York); Ozzie Spenningsby, director of broadcast production. Production Company: Smuggler StyleWar, director; Joe DeSalvo, DP; Patrick Milling Smith and Brian Carmody, executive producers; Jeff Miller, line producer; Allison Kunzman, head of production. Shot on location in Cape Town, South Africa. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, producer. Postproduction: The Mill New York Fergus McCall, colorist; Tom Poole, assistant colorist; Angus Kneale, Jamie Scott, Dave Parker, Ian Plumb, Dirk Greene and Ben Turner, Flame artists; Tara DeMarco, Richard De Carteret and Anu Nagaraj, assistant Flame artists; Verity Grantham and Jo Arghiris, visual effects producers. Music: Fluid Judson Crane, composer; Da
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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