Drones light up the FIFA World Cup in this spot directed by Jake Scott of RSA, with visual effects from Blacksmith.
CreditsVisual Effects/Animation: Blacksmith, New York Iwan Zwarts, VFX supervisor/2D lead; Tom Bussell, VFX supervisor/CG lead; Charlotte Arnold, exec producer; Bindy St. Leger, VFX producer; Olivier Varteressian, Tuna Unalan, Henning Ko, Sam Crees, Carlos Sandoval, Jordan Blit, Rick Walia, Hassan Taimur, CG artists; Nick Tanner, Aaron Baker, Jay Lee Hieu Phan, Jacob Slutsky, Robert Bruce, compositors; Rob Petrie, designer; Bryan Coleman, Nick Freeman, designers/AE animators. (Toolbox: Flame, Nuke, Houdini, Maya, Massive). Agency: Anomaly, New York; Production: RSA Films, bicoastal/international; Jake Scott, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More