Joe Pytka directed this Super Bowl spot depicting true love as a Clydesdale pursues his beau at the circus. Elias Arts scored this love story for DDB Chicago.
Agency: DDB Chicago, Inc. Production Company: PYTKA Joe Pytka, director/cameraman Music: Elias Arts Dave Gold, creative director; Nate Morgan, composer; Ann Haugen, exec producer (cinematic piano score that segues into Marvin Gaye’s “Ain’t No Mountain High Enough.”) Audio: Another Country John Binder, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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