An office sets up a “swear jar” in which money will be put each time someone at work swears. The take will be used to buy Bud Light for the office, causing expletives to fly all over the workplace. David Shane, who at the time was with Hungry Man (and has since joined oposi+ive), directed this comedic spot for DDB Chicago.
Agency: DDB Chicago, Inc. Mark Gross, sr. VP/group creative director; Dan Fietsam, VP/creative director; Jason Karley, writer; Galen Graham, art director; Will St Clair, executive producer. Production Company: Hungry Man, Inc David Shane, director (now with oposi+ive, New York); Dan Duffy, executive producer Editorial: The Whitehouse Matthew Wood, editor Postproduction: The Filmworkers Club
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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