Erich Joiner from Tool of North America directed this spot in which a purchase of a risque magazine along with a six pack turns into an embarrassing adventure for a convenience store customer. DDB Chicago conceived of this web spot.
Credits
Agency: DDB Chicago, Inc. Mark Gross, group creative director; Chris Roe, Chuck Rachford, creative directors; Pat Burke, associate creative director/copywriter; Chris Carraway, associate creative director/art director; Will St. Clair, executive producer; Dan Bryant, producer; Patty Phassos, associate producer. Production Company: Tool of North America Erich Joiner, director Editorial: The Whitehouse Matthew Wood, editor Audio: Audio Producers Group (APG) Peter Erasmus, engineer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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