Extreme sports take a Jackass-inspired detour in this spot where a skateboarder blows a big bubble of Bubblicious gum and uses it as an airbag to protect himself in a collision with an automobile. The downhill racing boarder survives with nary a scratch as a voiceover extols the virtues of Bubblicious.
Credits
Agency: J. Walter Thompson Masahiko Tanaka, creative director; Eiji Honma, copywriter; Masatoshi Iwasaki, art director; Yuki Takahashi, senior producer. Production Company: Saville Productions Jeff Tremaine, director; Michelle Travinski, executive producer; Lynda Pribyl, production supervisor; Dimitry Elyashkevich, DP. Music: 2 to 4, Tokyo Joey Peters, Willi Aaron, composers
Sound Design: 2 to 4, Tokyo Stevie From, sound designer/producer
Audio: Vision Universe, Tokyo Takaaki Ishimura, mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment