Agency BSSP created Blue Shield of California’s “More Than A Color” campaign, which includes this centerpiece black-and-white :60 showing us the positive meaning of “Blue.” Identified as “Blue” are progressive actions and developments brought about by people in response to–and often in the face of–adversity and negative circumstances. The emerging good includes inclusiveness, tolerance, building of communities, and health-promoting behavior.
Britton Caillouette of Farm League directed this spot as well as BTS short films which tell individual stories.
Credits
Client Blue Shield of California Agency BSSP, Sausalito, Calif. Matthew Curry, chief creative officer; Sinan Dagli, creative director; Justin Hargraves, Ralf De Hower, Chris Cavalier, associate creative directors; Erin Ridgeway, sr. copywriter; Alex Anderson, sr. art director; Vince Genovese, executive director integrated production; Grace Lazarus, integrated producer. Production Farm League Britton Caillouette, director; Tim Lynch, exec producer; Jeff Tanner, producer. Postproduction Cleaver Nico Litonjua, editor, director of content; Fearghal O’Dea, post producer. Music South Music Ignacio Zas, Britt Fredensburg, producers; Robin Holden, Jon Darling, Dan Pritikin, composers.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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