In this two-minute tongue-in-cheek comedy piece, Ryan Reynolds and Hugh Jackman produce commercials for each other’s drink brands–Reynolds’ Aviation Gin, and Jackman’s Laughing Man Coffee–thus signaling an end to their playful social media feud. The twist is that judging from his spot for Aviation Gin, Jackman didn’t know the feud was over.
Bryan Rowland of production company Escape Velocity Content directed the supposed Reynolds/Jackman truce film, which was written by Reynolds, Jackman and George Dewey.
CreditsCreative Ryan Reynolds, Hugh Jackman, George Dewey, writers; Kelly Girth, art director. Production Escape Velocity Content Bryan Rowland, director/DP/editor; Alec Eskander, producer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More