Roger Federer and Anne Hathaway are in a screening room to see their commercial for Switzerland Tourism only to discover that they can barely see themselves in it. That's because the true star of the spot is the beauty of Switzerland itself; hence the ad's title: "No One Upstages the Grand Tour of Switzerland."
Hathaway and Federer are a bit miffed that their stars have been eclipsed. Adding insult to injury is Federer informing her that a certain major actress named Meryl passed on the spot, making Hathaway the second choice.
The tongue-in-cheek comedy spot–which at the same time showcaes the grandeur of Switzerland–was directed by Bryan Bucklery via Stories AG, Zurich, for agency Wirz BBDO, Zurich.
Music/sound design/audio post house was Beacon Street Studios.
Credits
Client Switzerland Tourism Agency Wirz BBDO, Zurich, Switzerland. Livio Dainese, Alain Eicher, Johannes Raggio, Luigi Vitiello, Artur Faria, Jannic Mascello; Bjorn Bippus, Adrian Busse, creative team; Erasmo Palomba, producer; Kathrin Jesse, Julia Ewers, strategy; Cosima Lang, Laura Saner, storyline. Production Stories AG, Zurich Bryan Buckley, director; Gary Shaw, DP; Yves Bollg, Matt Buels, exec producers; Anna Fueter, Matthew Lefebvre, producers. Florian Nussbaumer, Hannah Stone, line producers; Editorial Cabin Editing Co. Chan Hatcher, editor; Michelle Dorsch, producer.. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, music; Lindsey Lerman, producer; Rommel Molina, sound design. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, executive mix producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
