Roger Federer and Anne Hathaway are in a screening room to see their commercial for Switzerland Tourism only to discover that they can barely see themselves in it. That's because the true star of the spot is the beauty of Switzerland itself; hence the ad's title: "No One Upstages the Grand Tour of Switzerland."
Hathaway and Federer are a bit miffed that their stars have been eclipsed. Adding insult to injury is Federer informing her that a certain major actress named Meryl passed on the spot, making Hathaway the second choice.
The tongue-in-cheek comedy spot–which at the same time showcaes the grandeur of Switzerland–was directed by Bryan Bucklery via Stories AG, Zurich, for agency Wirz BBDO, Zurich.
Music/sound design/audio post house was Beacon Street Studios.
Credits
Client Switzerland Tourism Agency Wirz BBDO, Zurich, Switzerland. Livio Dainese, Alain Eicher, Johannes Raggio, Luigi Vitiello, Artur Faria, Jannic Mascello; Bjorn Bippus, Adrian Busse, creative team; Erasmo Palomba, producer; Kathrin Jesse, Julia Ewers, strategy; Cosima Lang, Laura Saner, storyline. Production Stories AG, Zurich Bryan Buckley, director; Gary Shaw, DP; Yves Bollg, Matt Buels, exec producers; Anna Fueter, Matthew Lefebvre, producers. Florian Nussbaumer, Hannah Stone, line producers; Editorial Cabin Editing Co. Chan Hatcher, editor; Michelle Dorsch, producer.. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, music; Lindsey Lerman, producer; Rommel Molina, sound design. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, executive mix producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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