Roger Federer and Anne Hathaway are in a screening room to see their commercial for Switzerland Tourism only to discover that they can barely see themselves in it. That's because the true star of the spot is the beauty of Switzerland itself; hence the ad's title: "No One Upstages the Grand Tour of Switzerland."
Hathaway and Federer are a bit miffed that their stars have been eclipsed. Adding insult to injury is Federer informing her that a certain major actress named Meryl passed on the spot, making Hathaway the second choice.
The tongue-in-cheek comedy spot–which at the same time showcaes the grandeur of Switzerland–was directed by Bryan Bucklery via Stories AG, Zurich, for agency Wirz BBDO, Zurich.
Music/sound design/audio post house was Beacon Street Studios.
Credits
Client Switzerland Tourism Agency Wirz BBDO, Zurich, Switzerland. Livio Dainese, Alain Eicher, Johannes Raggio, Luigi Vitiello, Artur Faria, Jannic Mascello; Bjorn Bippus, Adrian Busse, creative team; Erasmo Palomba, producer; Kathrin Jesse, Julia Ewers, strategy; Cosima Lang, Laura Saner, storyline. Production Stories AG, Zurich Bryan Buckley, director; Gary Shaw, DP; Yves Bollg, Matt Buels, exec producers; Anna Fueter, Matthew Lefebvre, producers. Florian Nussbaumer, Hannah Stone, line producers; Editorial Cabin Editing Co. Chan Hatcher, editor; Michelle Dorsch, producer.. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, music; Lindsey Lerman, producer; Rommel Molina, sound design. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, executive mix producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
