Bryan Buckley of Hungry Man directed this spot featuring Conan O’Brien who describes himself as another celeb with too much time on his hands and “a lot of aggression.” Thus O’Brien unwinds by beating up people dressed as fantasy characters. We see him doing just that at a Comic-Con type of gathering, acknowledging that such behavior is illegal.
Thankfully O’Brien has found a substitute form of beating up fantasy characters with the new Lineage II Revolution video game he can play on his cell phone. Of course when he is beaten by another player of this game online, O’Brien proceeds to physically beat up the guy who vanquished him.
CreditsClient Netmarble/Lineage II Revolution Creative Conaco Jeff Ross, executive producer; Mike Sweeney, head writer. Production Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner, exec producer; Mino Jarjoura, exec producer/partner;Dan Duffy, Caleb Dewart, exec producers; Jacki Sextro, exec producer/head of production; Rick Jarjoura, producer; Mike O’Connor, production supervisor. Editorial Exile Edit Kirk Baxter, editor; Jennifer Locke, head of production; Remy Foxx, sr. producer. VFX/Post The Mill Anastasia Von Rohl, sr. producer
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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