Bryan Buckley directed this Gatorade campaign from TBWAChiatDay which departs from the action-packed sports norm to underscore the importance of “Recover Time.” In this anthem spot, we see MLB star Bryce Harper napping, NBA player Paul George playing a video game, and NFL quarterback Cam Newton kicking back as they enjoy precious “recover” time, rejuvenating their minds and bodies so that they can perform at an optimum level come game time.

This “inaction” campaign unfolds to the tune of a docile version of the classic stadium rock song “We Are The Champions.” The high-energy tune is also in a “recovery” mode, sounding more like a mix of lullaby and elevator music.

Credits

Client Gatorade Agency TBWAChiatDay Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, creative director; Ben Tolbert, Pierce Thiot, sr. art directors; Chris Juhas, Kathleen Swanson, Scott Cleveland, sr. copywriters; Guia Iacomin, Garrison Askew, executive producers. Production Hungry Man Bryan Buckley, director; Dan Duffy, managing director; Mini Jarjoura, exec producer; Craig Repass, producer. Editorial Cut+Run Jay Nelson, editor; Carr Schilling, exec producer; Amburr Farls, head of production. VFX The Mill Enca Kaul, exec producer; Ben Sposato, VFX producer; Jackson Rogers, coordinator; Bill Higgins, 2D lead artist; Chris Hunsberger, 2D artist; Bora Jurisic, 3D lead artist; Cory Cosper, Chris Goodrich, Ziye Lui, Sharlene Lin, Blake Sullivan, Steven Olsen, Jason Jansky, 3D artists; Greg Park, Cloare Carrellas, design; Adam Scott, colorist; Diane Valera, color producer. Music Beacon Street Studios Song: “We Are The Champions” Audio Lime Studios Loren Silber, mixer; Mark Nieto, assistant mixer; Susie Boyajan, exec producer.

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