Bryan Buckley directed this Gatorade campaign from TBWAChiatDay which departs from the action-packed sports norm to underscore the importance of “Recover Time.” In this anthem spot, we see MLB star Bryce Harper napping, NBA player Paul George playing a video game, and NFL quarterback Cam Newton kicking back as they enjoy precious “recover” time, rejuvenating their minds and bodies so that they can perform at an optimum level come game time.
This “inaction” campaign unfolds to the tune of a docile version of the classic stadium rock song “We Are The Champions.” The high-energy tune is also in a “recovery” mode, sounding more like a mix of lullaby and elevator music.
Credits
Client Gatorade Agency TBWAChiatDay Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, worldwide creative director; Mark Peters, creative director; Ben Tolbert, Pierce Thiot, sr. art directors; Chris Juhas, Kathleen Swanson, Scott Cleveland, sr. copywriters; Guia Iacomin, Garrison Askew, executive producers. Production Hungry Man Bryan Buckley, director; Dan Duffy, managing director; Mini Jarjoura, exec producer; Craig Repass, producer. Editorial Cut+Run Jay Nelson, editor; Carr Schilling, exec producer; Amburr Farls, head of production. VFX The Mill Enca Kaul, exec producer; Ben Sposato, VFX producer; Jackson Rogers, coordinator; Bill Higgins, 2D lead artist; Chris Hunsberger, 2D artist; Bora Jurisic, 3D lead artist; Cory Cosper, Chris Goodrich, Ziye Lui, Sharlene Lin, Blake Sullivan, Steven Olsen, Jason Jansky, 3D artists; Greg Park, Cloare Carrellas, design; Adam Scott, colorist; Diane Valera, color producer. Music Beacon Street Studios Song: “We Are The Champions” Audio Lime Studios Loren Silber, mixer; Mark Nieto, assistant mixer; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
