Center Parcs is in the short break holiday business with five Villages across the U.K.; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire. To show that these Villages with acres of forests are a great place for families to come together, London agency Brothers and Sisters created this TV ad celebrating the forest environment as an immersive playground.
Directed by Eric Lynne of Partizan and using the well-known children’s game of consequences, the TV commercial follows a family of four through the forest telling a story. Starting as all good stories do with “once upon a time,” the imaginative tale builds between mom and dad, son and daughter–each sharing different lines. The characters from their imaginative story, including a robot, a leaf monster and a great forest whale, magically spring to life around them as the story builds.
Electric Theatre Collective collaborated with Hollywood concept artists who have worked on movies for the likes of Marvel to design the characters in the 50-second spot titled “The Forest is your Playground.” The characters took over two months to develop, with painstaking detail to ensure they fit naturally in the forest environment. The piece took 1,200 hours of animation in addition to the time spent modeling and lighting each of the characters.
Colin Whaley, sales and marketing director at Center Parcs, commented, “Our research shows that in modern life, parents rarely get the chance to get on the same level as their children and give them undivided attention. This new campaign shows how through imaginative play and simply using the things around you such as the forest and nature, you can be together as family.”
CreditsClient Center Parcs Agency Brothers and Sisters, London Andy Fowler, executive creative director; Robbie Ferrara, Andy Drugan, creative team; Phoebe Rixon, producer; Nicola Ridley, executive producer. Production Partizan Eric Lynne, director; Arnaud Potier, DP. Editorial Walter Mauriot, editor. VFX/Post Electric Theatre Collective Sian Jenkins, postproduction producer; Ryan Knowles, lead VFX; James Belch, assistant VFX; Dean Robinson, lead CG; Paul Templeman, lead animator. Sound Design 750MPH Sam Ashwell, sound design. Media Planning/Buying Blue 449
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More