A college chemistry professor is lecturing a practical course on thermodynamics. In this lab he is demonstrating the principles with a demonstration. He instructs the student to add a green liquid to a blue on “and light up your Bunsen burners.” The camera then pans towards the floor where young child looks up tells a college-aged student in the class “I am not supposed to play with matches.” The Bright Start logo appears over the scene as a narrator informs the view that “your kids will be in college sooner that you think. Bright Start will help get you ready.” The college student lights his burner as the young child peers up over the table-top. The commercial ends with the contact information displayed above the scene.
Credits
Agency: Chicago Creative Partnership Don Nelson, creative director; Chris Tomczak, senior art director; Don Dunbar, senior copywriter; Steve Ross, director of broadcast production Production Company: Ebel Productions, Inc. Bill Ebel, director; Jason Schettler, executive producer; Kathleen Hurley, producer; David Kessler, DP Editorial: The Filmworkers’ Club, Chicago Jeff Charatz, editor Postproduction: The Filmworkers’ Club, Chicago Michael Mazur, colorist Audio: Chicago Recording Company Stan Oda, audio post engineer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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