A college chemistry professor is lecturing a practical course on thermodynamics. In this lab he is demonstrating the principles with a demonstration. He instructs the student to add a green liquid to a blue on “and light up your Bunsen burners.” The camera then pans towards the floor where young child looks up tells a college-aged student in the class “I am not supposed to play with matches.” The Bright Start logo appears over the scene as a narrator informs the view that “your kids will be in college sooner that you think. Bright Start will help get you ready.” The college student lights his burner as the young child peers up over the table-top. The commercial ends with the contact information displayed above the scene.
Credits
Agency: Chicago Creative Partnership Don Nelson, creative director; Chris Tomczak, senior art director; Don Dunbar, senior copywriter; Steve Ross, director of broadcast production Production Company: Ebel Productions, Inc. Bill Ebel, director; Jason Schettler, executive producer; Kathleen Hurley, producer; David Kessler, DP Editorial: The Filmworkers’ Club, Chicago Jeff Charatz, editor Postproduction: The Filmworkers’ Club, Chicago Michael Mazur, colorist Audio: Chicago Recording Company Stan Oda, audio post engineer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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