This promo film for OtterBox cases, which protect smartphones and tablets, takes the form of a kitschy 1980s toy commercial spoof starring corporate mascot Ollie, an overprotective critter whose alter ego is reflected in a small but mighty action toy action figure named Action Ollie.
Reminiscent of ‘80’s icons like G.I. Joe and He-Man, the “Action Ollie!” holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the lengthy legal disclaimer copy is a parody. All to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. And a celebrity cameo was also squeezed in: football legend, Peyton Manning. Because, why not? After all, OtterBox and Action Ollie are your best means of protecting your smartphone, tablet or other valued handheld tech device.
Brigg Bloomquist of Bob Industries directed this “Action Ollie!” :90 which was conceived by a creative ensemble at CP+B, Boulder, Colo.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP/chief creative officer; Tony Calcao, EVP/executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP, director of content production, Boulder; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer; Michelle Robertson, content supervisor; Ashley Huehnerfuss, content manager; Eric Zuncic, chief strategy officer; Nicole Hering, sr. strategist. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Ray Duffy, producer; Dana Eudaily, production supervisor; David Michael Max, production designer; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor, Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Post/VFX Method Studios Cara Lehr, exec producer; Crystal Rossmann, Julia Paskert, producers; Aidan Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger, support Flame artists; Wayland Vida, animator. Audio Post & Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, audio engineer; Lisa Mermelstein, mix assistant; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, creative director. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
