This promo film for OtterBox cases, which protect smartphones and tablets, takes the form of a kitschy 1980s toy commercial spoof starring corporate mascot Ollie, an overprotective critter whose alter ego is reflected in a small but mighty action toy action figure named Action Ollie.
Reminiscent of ‘80’s icons like G.I. Joe and He-Man, the “Action Ollie!” holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even the lengthy legal disclaimer copy is a parody. All to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. And a celebrity cameo was also squeezed in: football legend, Peyton Manning. Because, why not? After all, OtterBox and Action Ollie are your best means of protecting your smartphone, tablet or other valued handheld tech device.
Brigg Bloomquist of Bob Industries directed this “Action Ollie!” :90 which was conceived by a creative ensemble at CP+B, Boulder, Colo.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP/chief creative officer; Tony Calcao, EVP/executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP, director of content production, Boulder; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer; Michelle Robertson, content supervisor; Ashley Huehnerfuss, content manager; Eric Zuncic, chief strategy officer; Nicole Hering, sr. strategist. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Ray Duffy, producer; Dana Eudaily, production supervisor; David Michael Max, production designer; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor, Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Post/VFX Method Studios Cara Lehr, exec producer; Crystal Rossmann, Julia Paskert, producers; Aidan Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger, support Flame artists; Wayland Vida, animator. Audio Post & Sound Design Lime Studios, Santa Monica, Calif. Matt Miller, audio engineer; Lisa Mermelstein, mix assistant; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, creative director. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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