Now that NFL quarterback Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, a trusted brand in smartphone protection, decided to come to the rescue–in the form of its man-sized otter mascot named Ollie.
Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to keep Manning safe, including in this spot titled “Hikers” in which a guy gets a bit too close to the QB for a photograph. Clearly Ollie takes his job a bit too seriously.
Brigg Bloomquist of Bob Industries directed this spot and two others in the campaign from CP+B in Boulder, Colo.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows as well as other places.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; Tony Calcao, EVP, executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP/director of content production; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Max Fink, producer; Dana Eudaily, production supervisor; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor; Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Postproduction Method Studios Cara Lehr, exec producer; Julia Paskert, producer; Aiden Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, support Flame artists; Norris Houk, animator. Sound Design/Audio Post Mix Mark Meyuhaus, audio engineer; Peter Lapinski, mix assistant; Michael Anastasi, sound designer; Kai Paquin, assistant sound designer; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, Ben Einziger, creative directors. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer; Devin Reiter, VP/managing director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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