Now that NFL quarterback Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, a trusted brand in smartphone protection, decided to come to the rescue–in the form of its man-sized otter mascot named Ollie.
Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to keep Manning safe, including in this spot titled “Hikers” in which a guy gets a bit too close to the QB for a photograph. Clearly Ollie takes his job a bit too seriously.
Brigg Bloomquist of Bob Industries directed this spot and two others in the campaign from CP+B in Boulder, Colo.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows as well as other places.
Credits
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; Tony Calcao, EVP, executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP/director of content production; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Max Fink, producer; Dana Eudaily, production supervisor; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor; Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Postproduction Method Studios Cara Lehr, exec producer; Julia Paskert, producer; Aiden Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, support Flame artists; Norris Houk, animator. Sound Design/Audio Post Mix Mark Meyuhaus, audio engineer; Peter Lapinski, mix assistant; Michael Anastasi, sound designer; Kai Paquin, assistant sound designer; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, Ben Einziger, creative directors. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer; Devin Reiter, VP/managing director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
