Now that NFL quarterback Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, a trusted brand in smartphone protection, decided to come to the rescue–in the form of its man-sized otter mascot named Ollie.
Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to keep Manning safe, including in this spot titled “Hikers” in which a guy gets a bit too close to the QB for a photograph. Clearly Ollie takes his job a bit too seriously.
Brigg Bloomquist of Bob Industries directed this spot and two others in the campaign from CP+B in Boulder, Colo.
The spots will stream across YouTube, Facebook, Yahoo fantasy sports and football sites, and air during the CBS Thursday Night Football digital pre-game shows as well as other places.
Client OtterBox Agency CP+B, Boulder, Colo. Ralph Watson, VP, chief creative officer; Tony Calcao, EVP, executive creative director; Jason Pierce, Mark St. Amant, creative directors; Ryan Contillo, Donny Brunner, associate creative directors; Sloan Schroeder, VP/director of content production; Alina Moeller, integrated producer; Shelby Hawkinson, jr. integrated producer. Production Bob Industries Brigg Bloomquist, director; Pablo Berron, DP; Max Fink, producer; Dana Eudaily, production supervisor; TK Knowles, John O’Grady, exec producers. Editorial PLUS Productions, Boulder Kevin Zimmerman, editor; Bryce Harvey, B. Stover, assistant editors; Lennon Barnica, editorial exec producer. Postproduction Method Studios Cara Lehr, exec producer; Julia Paskert, producer; Aiden Thomas, lead Flame artist; Louis Schachte, Emily Irvine, Jason Frank, support Flame artists; Norris Houk, animator. Sound Design/Audio Post Mix Mark Meyuhaus, audio engineer; Peter Lapinski, mix assistant; Michael Anastasi, sound designer; Kai Paquin, assistant sound designer; Susie Boyajan, mix exec producer; Kayla Phungglan, mix associate producer. Music Massive Music, Los Angeles Kiki McDaniel, exec producer; Tim Adams, Ben Einziger, creative directors. Telecine Company 3 Stefan Sonnenfeld, colorist; Katie Andrews, sr. producer; Devin Reiter, VP/managing director.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More