A man walks in on Johnny Damon in the bathroom combing his wig (the wig is on a styrofoam head). Damon begs the guy not to tell anyone that his hair is a wig. The coworker notices that Damon has a dunkin’ donuts iced latte and takes it in exchange for his silence. Later at Fenway park, Damon walks by the guy with a fresh latte, he asks “So we’re cool, right?” and the guy replies “You know what, I am still a little thirsty.” And takes Damon’s new Dunkin’ Donuts iced latte.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, Tim Foley, creative directors; Jeremy Schwartz, associate creative director/art director; Jim Bell, copywriter; Bryan Sweeney, Lisa Belden, producers Production Company: Hungry Man, Inc Hank Perlman, director; Dan Duffy, executive producer; Tom O�Malley, producer; Joe DeSalvo, DP Editorial: MacKenzie Cutler Gavin Cutler, editor; Jimmy Hayhow, online editor Postproduction: Company 3 New York Tim Masick, colorist. Music: Asche & Spencer Music Al Wolovitch, Thad Spencer, composers Sound Design: MacKenzie Cutler Lewis Herrin, sound designer Audio: MacKenzie Cutler Marc Healy, audio post mixer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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