Brian Lee Hughes directed the new Barkley Family campaign for Subaru, featuring dogs who are equal parts adorable, humorous and touching. In this spot titled “Puppy,” a dog drives around in a Subaru with his pup in the back seat, ensconced in a doggie car seat. Sure enough, the motion of the car lulls the pup to sleep–until the car makes its way back home to the driveway at which point pop opens the driver side door, waking the pup. So it’s back on the road in another trip designed to induce slumber.
A super reads, “Dog tested, Dog approved.”
The campaign is a return engagement for Hughes with agency Carmichael Lynch. This is the director’s second outing with the Barkleys–a follow up to 2014’s “Meet the Barkleys” campaign. The new campaign spots, including “Puppy,” will air nationally in the coming weeks, including during Animal Planet’s Puppy Bowl XII on Feb. 7.