Brian Billow of production house O Positive directed and co-wrote (with Jay Manheimer) this satirical campaign in which Presidents Abraham Lincoln and Donald Trump square off in a series of lakeside chats.
Trump imparts his wisdom to Lincoln on topics ranging from the pandemic to skipping taxes and even a proposed Commander-in-chief change possibly in the offing for Mount Rushmore.
The latter is the subject of this tongue-in-cheek installment of the “Abe and Trump Being Frank” series with plans for Trump’s visage to replace that of Theodore Roosevelt. (Trump would evoke the "statue of limitations.")
While the topics are different from episode to episode in this campaign series, one message is constant–make sure to cast your vote in the fast approaching national election.
Billow is an alum of SHOOT’s 2008 New Directors Showcase.
Credits
Creative Jay Manheimer, Brian Billow, writers. Production O Positive Brian Billow, director; Ralph Laucella, exec producer; Grayson Bithell, line producer; Sameet Patadia, production manager; Vanessa Golenia, social media producer; Sebastian Pfaffenbichler, DP; Maia Jovan, production designer; Greg McCollum, first AD. Editorial Arcade Edit Geoff Hounsell, Sean Lagrange, Dean Miyahira, editors; Alexa Atkin, editorial producer. Finishing & Grade The Mill John Leonti, creative director; Anastasia Von Rahl, exec producer; Bret Aros, associate producer; Logan Highlen, colorist; Patrick Dirks, 2D artist; Chris “Badger” Knight. Music N.O.R.E. Hazardis Soundz, Spkilla, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
