Brian Billow of production house O Positive directed and co-wrote (with Jay Manheimer) this satirical campaign in which Presidents Abraham Lincoln and Donald Trump square off in a series of lakeside chats.
Trump imparts his wisdom to Lincoln on topics ranging from the pandemic to skipping taxes and even a proposed Commander-in-chief change possibly in the offing for Mount Rushmore.
The latter is the subject of this tongue-in-cheek installment of the “Abe and Trump Being Frank” series with plans for Trump’s visage to replace that of Theodore Roosevelt. (Trump would evoke the "statue of limitations.")
While the topics are different from episode to episode in this campaign series, one message is constant–make sure to cast your vote in the fast approaching national election.
Billow is an alum of SHOOT’s 2008 New Directors Showcase.
CreditsCreative Jay Manheimer, Brian Billow, writers. Production O Positive Brian Billow, director; Ralph Laucella, exec producer; Grayson Bithell, line producer; Sameet Patadia, production manager; Vanessa Golenia, social media producer; Sebastian Pfaffenbichler, DP; Maia Jovan, production designer; Greg McCollum, first AD. Editorial Arcade Edit Geoff Hounsell, Sean Lagrange, Dean Miyahira, editors; Alexa Atkin, editorial producer. Finishing & Grade The Mill John Leonti, creative director; Anastasia Von Rahl, exec producer; Bret Aros, associate producer; Logan Highlen, colorist; Patrick Dirks, 2D artist; Chris “Badger” Knight. Music N.O.R.E. Hazardis Soundz, Spkilla, producers.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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