Brian Billow of production house O Positive directed and co-wrote (with Jay Manheimer) this satirical campaign in which Presidents Abraham Lincoln and Donald Trump square off in a series of lakeside chats.
Trump imparts his wisdom to Lincoln on topics ranging from the pandemic to skipping taxes and even a proposed Commander-in-chief change possibly in the offing for Mount Rushmore.
The latter is the subject of this tongue-in-cheek installment of the “Abe and Trump Being Frank” series with plans for Trump’s visage to replace that of Theodore Roosevelt. (Trump would evoke the "statue of limitations.")
While the topics are different from episode to episode in this campaign series, one message is constant–make sure to cast your vote in the fast approaching national election.
Billow is an alum of SHOOT’s 2008 New Directors Showcase.
Credits
Creative Jay Manheimer, Brian Billow, writers. Production O Positive Brian Billow, director; Ralph Laucella, exec producer; Grayson Bithell, line producer; Sameet Patadia, production manager; Vanessa Golenia, social media producer; Sebastian Pfaffenbichler, DP; Maia Jovan, production designer; Greg McCollum, first AD. Editorial Arcade Edit Geoff Hounsell, Sean Lagrange, Dean Miyahira, editors; Alexa Atkin, editorial producer. Finishing & Grade The Mill John Leonti, creative director; Anastasia Von Rahl, exec producer; Bret Aros, associate producer; Logan Highlen, colorist; Patrick Dirks, 2D artist; Chris “Badger” Knight. Music N.O.R.E. Hazardis Soundz, Spkilla, producers.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
