Brian Billow of production house O Positive directed and came up with the creative premise for this AICP Awards call-for-entries film which underscores that winning an AICP honor–and getting your work into the archives of the Department of Film at The Museum of Modern Art (MoMA)–is pretty heady stuff. And it’s gone to the head of a few notable creatives who have taken on alternate personalities such as Pete Favat, chief creative officer of Deutsch North America, channeling his inner Andy Warhol, even renaming the ad agency The Factory (the moniker for Warhol’s famous art studio in NY).
Also swept away by their work being recognized in perpetuity by MoMA are Susan Credle, global CCO of FCB, who we see assuming the persona of Frida Kahlo, and Keith Cartwright, ECD, 72andSunny, who’s become Jean-Michele Basquiat.
The entry deadline for this year’s AICP Awards is March 9, with an extended deadline of March 16 (late fees will apply for the latter). The AICP Awards premiere during AICP Week, June 12-14 in New York. The AICP Next Awards debut on the evening of June 12 at The Tishman Auditorium. The AICP Show gala premieres on June 14 at MoMA.
Credits
Client AICP Awards Production O Positive Brian Billow, director/creative director/creative concept; Adam Kimmel, DP; Ralph Laucella, executive producer; Devon Clark, head of production; Craig Repass, line producer; Matt Willson, production supervisor. Editorial Arcade Edit Sean Lagrange, editor; Adam Parker, producer; Glen Montgomery, assistant editor; Crissy DeSimone, exec producer; Damian Stevens, managing director. Online/VFX/Color Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Jillian Lynes, producer; Miles Kinghorn, colorist; Brian Shneider, Flame artist; Brandon Harden, Flame assist; Jeff Willette, CG; Chris Kong, Daniel Svaboe, Nuke; Cris Kong, After Effects. Music JSM Music Sound Design COPILOT Music + Sound Jason Menkes, exec producer; Ravi Krishnaswami, creative director. Audio Post Heard City Jeremy Siegel, mixer; Andi Lewis, producer; Sasha Awn, exec producer. Cast Pete Favat, North American CCO, Deutsch, as “Andy Warhol”; Susan Credle, global CCO, FCB, as “Frida Kahlo”; Keith Cartwright, executive creative director, 72andSunny as “Jean-Michele Basquiat”
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
