Agency: Wieden+Kennedy, Amsterdam Al Moseley & John Norman, creative directors; Al Moseley (Rick Condors), copywriter; John Norman (Hunter Hindman) art director; Sylvain Lierre and Ryan Lietaer, account team; Sandy Reay, producer; Kimia Farshidzad, assistant producer; Al Moseley & John Norman, executive creative directors; Tom Dunlap , agency executive producer; Ken Rosenberg, agency editor. Production Company: Psyop,Seven Senses, Madrid Todd Mueller and Kylie Matulick, directors; Justin Booth-Clibborn, Boo Wong, executive producers; Mariya Shikher, producer; David Chontos, art director/TD; Nicholas Weigel, animation director; Ben Chan, storyboard artist/designer; Saira Matthew, lighting/rendering lead; Pete Hamilton, FX Lead; Jason Conradt, compositing lead,Andreas Hoffman, director; Alvaro Weber, executive producer; Alvaro Weber, producer; David Carretero, director of photography Music: Human Amber, sound design; Bill Chesley, sound designer; Kate Gibson, executive producer
Audio: Sou
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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