An original song, “Land of Dreams,” written by Rosane Cash and John Leventha,l is the driving force for this spot designed to encourage tourism throughout the U.S. but depict a departure from the travel norm, showing beautiful imagery of rich experiences, cultural diversity and scenes from destinations around thecuontry not often depicted in postcards. Music house was NY Noise. Dave Meyers of @radical.media directed for JWT New York.
Credits
Agency: JWT New York Bill Oberlander, Jim Hord, executive creative directors; John Doyle, creative director/art director; Dave O’Hare, creative director/copywriter; Matt Anderson, director of brand production; Paul Greco, director of music; Kimberly Edwards, sr. producer. Production Company: @radical.media Dave Meyers, director; Jim Bouvet, exec producer; Scott Cunningham, producer; Danny Hiele, DP; Angie Revell, production supervisor. Editorial: The Whitehouse Trish Fuller, Jen Dean, editors; Lauren Hertzberg, exec producer; Alejandra Alarcon, producer. Music: NY Noise Craig Bishop, executive producer; Rick DePofi, John Leventhal, producers/arrangers.
“Land of Dreams” songwriters: Rosanne Cash, John Leventhal.
Recording artists: Rosanne Cash with David Hidalgo, Steve Berlin, Bebel Gilberto, Treme Brass Brand. Audio: Sound Lounge Tom Jucarone, mixer.
Director Ezra Hurwitz, Artistic Director Francesca Harper Team On Short Film “Echoes of Ailey”
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
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