A CNN style show is set up with three candidates debating the merits of a proposed tax cut. One candidate gives a complicated and verbose answer and is met with silence from the other candidates and the commentator. He makes an analogy to a Brady Bunch episode to explain his answer. All the candidates begin reminiscing about old Brady Bunch shows. The screen goes to blue with a TV Land logo. The commercial ends with the three candidates singing the Brady Bunch theme song.
Credits
Production Company: Area 51 Films,Goldenlight Films Theodore Melfi, director; Phyllis Koenig, Preston Lee, executive producers; Kim Quinn, producer; Blaine Brown, DP, Editorial: Goldenlight Films Sheila Moreland, editor Postproduction: Company 3 Los Angeles P.J. Marsiglia, colorist Visual Effects: Ring of Fire Brian Schneider, visual effects/Inferno artist; John Myers executive producer Music: The House, Los Angeles Rick Tetzlaff, composer Audio: The House, Los Angeles Rick Tetzlaff, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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