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    Boston Pizza, john st. Turn to Cryogenics To Preserve The Pizzaburger

    By SHOOTUpdated:No Comments2482 Views

    Your love for Boston Pizza classics may run deep, but does it run deep frozen? The Pizzaburger, Twist Bread, Bacon Double Cheeseburger Pizza and crew may only be here for a limited time, but classics never die if you preserve them in minus-238 degree temperatures forever.

    That’s right, with Boston Pizza’s Cryogenic storage program you can have your classics stored indefinitely.  

    Maybe. 

    BP is still working out the kinks. But, while scientists point at things on whiteboards and play with test tubes and stuff, stay tuned for updates on Boston Pizza’s social channels to track the progress.  

    In the meantime maybe just order your favorite BP Classic item while you still can. 

    “It’s the limited time offer that never ends,” said Cam Boyd, creative director at john st., the agency that helped Boston Pizza create the “BP Cryogenics” promotion. 

    This “BP Cryogenics” spot deployed stock footage.

    Credits

    Client Boston Pizza Agency john st., Toronto Cher Campbell, executive creative director; Cam Boyd, creative director; Marly Dichter, Maddie Rosenberg, copywriters; Shirley Xu Wang, art director; Brittani Wilcox, executive producer; Jennifer Lankry, Nick Corroon, producers; Megan Towers, chief strategy officer; Daavi Wong Wolson, strategist. Production REDLAB Cynthia Verona, exec producer; Valerie Moss, producer; Jeff Poremba, editor. Audio Vapor Music Karen Goora, voice director; Levi Considine, sound designer; Art Mullin, audio engineer; Alyssa Sinclair, producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:john st.



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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